The Element Story
Element was founded on a simple belief: hookah belongs at the world's most beautiful events — done cleanly, served gracefully, and remembered forever.
From an idea to an experience.
Element Co began with one simple idea: create an experience that brings people together.
In November 2018, founder Kareem was at his sister's graduation party when he watched a hookah company deliver slow, unprofessional service. After observing them for nearly an hour, he thought, "I could do this 100 times better." At just 20 years old, he turned that idea into a business, officially launching his first large event in January 2019.
Growing up, hookah was always part of Kareem's culture. It represented conversation, celebration, and connection, and he wanted to bring that same feeling to every event. His goal wasn't just to provide hookah—it was to create unforgettable moments.
For years, Kareem built the company on his own before Martin joined in 2025 to help continue its growth. Along the way, the brand was completely reimagined with a full rebrand in March 2024, elevating everything from its identity to the customer experience.
Today, customer service remains our highest priority. We treat every client like family, creating premium hookah experiences that naturally become the centerpiece of every celebration.
What we stand for.
01
Customer Service
Every interaction is handled with care and attention. We treat every client like family, ensuring your experience is seamless from start to finish.
02
Performative Packing Skills
Hand-packed bowls crafted with precision and flair. Our packing technique is both an art and a science, delivering perfect airflow and flavor every time.
03
Hospitality
Quiet, attentive service that complements your event. We're here to make your event memorable